Client outcomes

Proof that clarity and accountability move the numbers.

Selected engagements that show how we align marketing and sales to unlock growth—from mid-market leaders to global enterprises.

In-Housing Enablement
In-Housing Enablement

In-Housing Enablement

Through in-housing and automation, the client achieved a 60% cost reduction and 50% faster campaign execution - with full data ownership and the agility to move at market speed.

Our Contribution

  • Built a strategic skill foundation and embedded agile workflows (Scrum, Kanban).
  • Introduced AI-driven automation for analytics, lead scoring and campaign optimization.
  • Developed a fully autonomous in-house marketing unit - no more dependency loops.
  • Integrated a controllable tech stack that delivers transparency and speed instead of complexity.
Tools & Tech: Adobe Experience Cloud, N8N, proprietary automation layer Service Areas: Advisory, Brand Studio, Performance Enablement
Lead Generation and Nurturing
Lead Generation & Nurturing

Lead Generation & Nurturing

With precise targeting and multi-stage qualification, lead quality increased by 40%, while the sales cycle shortened by 35% - all at a stable CPL.

Our Contribution

  • Defined and refined the core audience with surgical precision.
  • Built differentiated content tracks for IT and business decision makers - relevance by design.
  • Introduced a validation and double-touch logic that turned form fills into real engagement.
  • Designed a multi-step email nurture system that measures conversion, not just clicks.
Tools & Tech: 3rd-party publishers, N8N Service Areas: Advisory, Performance Enablement, Sprint Squad
Customer Experience and Conversion
Customer Experience & Conversion

Customer Experience & Conversion

A data-driven multichannel setup with personalized CX delivered a 4.8% conversion rate and a ROAS of 13. Not theory. Measurable impact.

Our Contribution

  • Targeted outreach across LinkedIn, SEA and display - where relevance meets reach.
  • Content marketing and nurture streams that hit 82% open rates.
  • Account-based marketing approach for high-value client acquisition.
  • Automated, personalized onboarding that turns attention into retention.
Tools & Tech: LinkedIn, Google Ads (SEA), N8N Service Areas: Brand Studio, Performance Enablement, Advisory
Marketing Automation and Integration
Marketing Automation & Integration

Marketing Automation & Integration

Using N8N as a central automation hub, manual workloads dropped by 40% and lead-to-revenue time accelerated by 55%. Less clicking. More closing.

Our Contribution

  • Mapped and diagnosed fragmented marketing processes - the invisible productivity killer.
  • Implemented a scalable automation platform that connects systems instead of people doing it manually.
  • Ensured GDPR-compliant data handling - control without friction.
  • Built high-velocity lead and campaign flows that run without supervision.
Tools & Tech: N8N, custom integrations, proprietary data-management layer Service Areas: Advisory, Performance Enablement, Automation Sprint
Channel Enablement and MDF Optimization
Channel Enablement & MDF Optimization

Channel Enablement & MDF Optimization

With a data-driven channel enablement system, partner activity grew by 40% while the MDF cycle time dropped by 35%. Less friction. More partner momentum.

Our Contribution

  • Built a transparent overview platform for partner budgets and campaign status - finally, everyone sees the same truth.
  • Introduced standardized MDF request and approval flows to end spreadsheet ping-pong.
  • Established a unified KPI framework for lead generation and partner performance.
  • Delivered scalable marketing templates that turn alignment into execution speed.
Tools & Tech: 3rd-party publishers, Power BI Dashboard, CRM integrations Service Areas: Advisory, Channel Enablement, Performance Enablement
Performance Optimization
Performance Optimization

Performance Optimization

By overhauling the media operating model, pipeline velocity increased by 42% and cost per qualified opportunity dropped by 27% - across 18 markets. Speed and structure, finally working together.

Our Contribution

  • Established consistent attribution and forecasting across 18 markets - one truth, one logic.
  • Delivered 42% faster pipeline velocity within two quarters.
  • Reduced cost per qualified sales opportunity by 27%.
  • Partnered with a market research agency to translate insights into operational impact.
Tools & Tech: Custom dashboards, market research (3rd party) Service Areas: Advisory, Performance Enablement, Sprint Squad
Full Funnel Lead Engine
Full Funnel Lead Engine

Full Funnel Lead Engine

From 500 researched contacts, we generated 100 qualified leads and shortened the sales cycle by 30% - through a highly automated, personalized ABM campaign. Precision beats volume.

Our Contribution

  • Content syndication with targeted double-touch sequences - quality over noise.
  • Three-stage email nurturing to turn intent into verified opportunity.
  • LinkedIn paid campaigns using AI-generated video avatars - hyper-personalized at scale.
  • Automated CRM workflows via N8N integration for seamless follow-up and reporting.
Tools & Tech: LinkedIn Ads, marketing automation, N8N (CRM integration) Service Areas: Advisory, Performance Enablement, Brand Studio

Programs that scale with you.

Our engagement model flexes with your needs—advisory, embedded leadership, or fully orchestrated delivery. Every project includes dashboards, playbooks, and enablement.

  • Shared KPI dashboards for full visibility
  • Weekly business reviews and decision diaries
  • Capability transfer—so momentum continues in-house
25+ Years shaping B2B growth
300+ Brands & agencies advised
5,000+ Campaigns optimised
40+ Markets activated
Ready for impact

Bring us your biggest growth challenge.

We’ll pressure-test it together, define the right engagement, and set expectations on outcomes and speed.