Why THE B2B

Built for those who know B2B deserves better.

We combine 25+ years of marketing leadership with the operational depth to make strategy real. Clarity, accountability, and zero fluff—tailored to B2B decision-makers.

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About · Mission

Strategy-led. Revenue-focused.

We help ambitious B2B brands and agencies align marketing and sales, build pipeline, and scale with smarter systems—not louder noise.

What we do

Connect strategy to execution, orchestrate campaigns end-to-end, and keep revenue logic at the heart of decision-making.
Who we serve

CMOs, founders, and GTM leaders across the Mittelstand and enterprise who need more than execution support.
How we work

Advisory-first, embedded with your teams, biased toward action. We deliver clarity fast and stay accountable for the outcome.

Our mission

Make B2B marketing commercially undeniable.

We strip away complexity, align teams, and focus investments where they drive the strongest impact on pipeline and profit.

Strategy, systems, and enablement in one stream

Transparent KPIs and rhythm from the first sprint

Knowledge transfer baked into every engagement

Founder · Team

Leadership that’s been in the room.

Founded by Thomas Biedermann—former SVP at Dentsu/Merkle and trusted advisor to over 300 B2B brands. We’ve led transformations, launched markets, and built teams from scratch.

Thomas Biedermann

Founder & Lead Advisor
Fractional CMO · Media Leadership · GTM Architect.

Connected Experts

A proven collective of strategists, growth operators, creatives, and technologists plugged into your teams as one squad.

Global footprint across EMEA, AMER & APAC
Integrated with your existing partners

Philosophy & vision

B2B isn’t broken—it was never built right.

Most B2B plays are too tactical, too slow, or disconnected from revenue. We exist to fix that by bringing clarity, speed, and commercial thinking to every initiative.

Clarity first

No fluff, no slides for slides’ sake—just straight answers that leaders can act on.

No dogma

No “one best tool.” We design systems that fit your market, maturity, and team.

Accountability

Impact tracked weekly. If it doesn’t move the needle, we aren’t done.

Partnership

We embed with your teams, share playbooks freely, and build capability as we go.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

Beth Comstock Former Vice Chair, GE

Challenges we solve

“We generate leads, but they don’t convert.”
“We want to in-house, yet lack structure and talent.”
“Marketing and sales never seem to speak the same language.”
“Our agency keeps selling tactics without revenue logic.”

Network & partners

Global expertise. Local impact.

We tap a curated network of senior strategists, creatives, analysts, and technologists. Every engagement is staffed with the right experts, on demand.