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Built for those who know B2B deserves better.
We bring 25+ years of B2B marketing leadership together with hands-on operational depth. Strategy that holds up in the real world. Clear priorities. Measurable accountability. No theatre. Built for decision-makers who need progress, not promises.
Strategy-led. Revenue-focused.
We work with ambitious B2B companies and agencies to align marketing and sales, build pipeline, and scale through better systems and clearer decisions. No noise. No disconnected activity.
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What we do
We connect strategy to execution, orchestrate initiatives end to end, and keep revenue logic at the center of every decision.
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Who we serve
CMOs, founders, and go to market leaders in Mittelstand and enterprise environments who need more than execution capacity.
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How we work
Advisory first. Embedded where it matters. Focused on action. We create clarity quickly and stay accountable for outcomes, not activity.
Make B2B marketing commercially undeniable.
We remove unnecessary complexity, align teams around shared priorities, and focus investment where it delivers measurable impact on pipeline and profit.
Leadership that’s been in the room.
Founded by Thomas Biedermann, former SVP at Dentsu and Merkle, and long-term advisor to more than 300 B2B organisations. Experience built through leading transformations, launching new markets, and building teams from the ground up.
Thomas Biedermann
Founder & Lead Advisor
Fractional CMO · Media Leadership · GTM Architect.
Connected Experts
A senior collective embedded where it matters.
A network of strategists, operators, creatives, and technologists working as one team with your organisation.
- Active across EMEA, AMER, and APAC
- Integrated with existing teams and partners
B2B was not built wrong. It was built without structure.
Too many B2B initiatives are tactical, slow, or disconnected from revenue. We exist to bring clarity, speed, and commercial discipline into every decision and every initiative.
Clarity first
No fluff. No slides for slides’ sake. Just clear answers leaders can act on.
No dogma
No single best tool. We design systems that fit your market, maturity, and team.
Accountability
Impact is reviewed weekly. If it does not move the needle, the work is not done.
Partnership
We work alongside your teams, share our methods openly, and ensure capability grows beyond the engagement.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
BETH COMSTOCKChallenges we solve
- “Leads are generated, but conversion stays weak.”
- “In-housing is a goal, but structure and capabilities are missing.”
- “Marketing and sales operate in parallel, not as one system.”
- “External partners focus on tactics without revenue accountability.”
Global expertise. Local impact.
We work with a curated network of senior strategists, creatives, analysts, and technologists. Each engagement is staffed with the expertise required, when it is required.
- Active hubs across Munich, London, Austin, Hollywood (FL), Shanghai, and Sydney
- Integrated workflows with in-house teams and existing agencies
- Executive-level sparring combined with practitioner-level execution
Proof that the model works.
Our experience combines leadership roles, advisory mandates, and hands-on delivery across industries and growth stages.
Across global agencies, scale-ups, and Mittelstand champions.
Positioning to performance, across technology, manufacturing, services.
Journeys shipped with measurable brand lift and pipeline velocity.
EMEA, AMER, and APAC programs with local nuance and global scale.
Let’s align your next move.
Whether you are looking for an advisory sprint, a fractional CMO, or a partner to rebuild your growth engine, it starts with a 30 minute clarity session.
t.biedermann@the-b2b.com