EN
Signals and playbooks for modern B2B growth.
Deep dives, frameworks, and field notes on the topics shaping marketing and sales—from strategy alignment to AI-driven acceleration.
Curated for marketing, sales, and growth leaders.
Each lane blends thought leadership with pragmatic guidance taken from real engagements.
Strategy
Positioning frameworks, GTM alignment, and leadership rituals that get buy-in from the boardroom to the front line.
Growth
Demand blueprints, ABM plays, and lifecycle optimisation with metrics tied to pipeline velocity.
Organisational
Operating models, talent plans, and enablement programs that keep marketing and sales rowing in sync.
Media
Channel innovation, measurement models, and creative approaches anchored in performance.
AI / Tech
Real-world automation, AI-assisted execution, and stack governance to keep innovation grounded in outcomes.
Field Notes
Snapshots from active engagements—what worked, what didn’t, and how leaders course-corrected.
“The Alignment Mandate”
A quarterly briefing on how leading B2B teams are aligning marketing, sales, and revenue operations—covering rituals, tooling, and the leading indicators that predict success.
- Scorecard templates for joint accountability
- Meeting rhythms that maintain momentum
- Signals to watch before pipeline drops
Need thought leadership at enterprise quality?
We help produce executive decks, narrative assets, and always-on content systems that position your organisation as the go-to expert.
- Editorial strategy & narrative design
- Ghostwriting for C-suite and GTM leaders
- ABM-ready content libraries and activation kits
Publish with THE B2B
Co-create articles, research, or event keynotes with our team. We ensure every asset is grounded in data and designed to convert.
Discuss editorial supportLet’s turn insight into action.
Book a clarity session to map how these ideas apply to your marketing and sales reality.