Midmarket focused

Built for leaders who expect B2B to deliver revenue.

We translate complex buying journeys into growth systems with clarity, speed, and commercial accountability. Strategy to execution, we keep marketing tied to sales outcomes.

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Clarity Accountability No Dogma
Advisory-first

One partner for strategy, creativity, and enablement.

Fractional CMO. Sprint taskforce. Academy. We build positioning, design journeys, stand up demand engines, and upskill teams so marketing and sales finally work as one.

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Measured impact

Dashboards, rituals, and plays that move pipeline.

From funnel diagnostics to global rollouts, we make performance transparent: clear KPIs, shared scorecards, and decisions anchored in revenue logic.

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Core Principles

What guides every engagement with THE B2B.

We bring radical clarity, operational accountability, and an unbiased mindset to help CMOs and founders move faster with confidence.

Clarity

Sharp positioning, buyer intelligence, and shared scorecards. Everyone sees the same truth, from board decks to dashboards.

Accountability

We own roadmaps, stand-ups, and iteration loops. No loose recommendations—just outcomes tied to commercial impact.

No Dogma

We pick plays, partners, and platforms that fit your organisation. Pragmatic, scalable, budget-aware—always built for your reality.

Our Approach

Process snapshot

We connect strategy, media, content, and enablement into an integrated growth system with clear ownership per phase.

Discover · Clarity first

Audit your funnel, tech stack, and buyer journeys. Reframe positioning and targets so teams rally around the same commercial goals.

Design · Journeys & orchestration

Map experience, channels, content, and measurement. Align with operations to make sure systems and people can deliver.

Deliver · Sprint to impact

Stand up demand programs, media operations, and sales plays. We iterate weekly, keep governance tight, and scale what works.

Scale · Enable & transition

Build reporting frameworks, train teams, and hand over with playbooks—or stay on as your Fractional CMO or media lead.

THE B2B process
Enablement add-ons
• Executive sparring sessions
• Sales & marketing playbooks
• Tool & tech stack alignment
Proven impact

Numbers that tell the story.

We measure success by outcomes—brand lift, pipeline velocity, and marketing that stands up in the boardroom.

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Years in B2B leadership
Hands-on experience steering marketing, media, and sales transformation.
B2B brands advised
From Mittelstand champions to global enterprise teams across industries.
Campaigns delivered
Performance programs, ABM journeys, and global brand rollouts.
Markets activated
EMEA, AMER, and APAC experience with local nuance and global scale.
Services overview

What we build for your B2B organisation.

Modular engagements that connect brand, demand, and revenue enablement. Combine streams to fit your roadmap and team structure.

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Strategic Advisory

Positioning, value propositions, GTM architecture, and KPI governance grounded in commercial reality.

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Growth Enablement

Demand generation, ABM, retention, and measurement loops that keep marketing accountable to revenue.

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Organisational Empowerment

Operating models, rituals, and enablement to align marketing and sales teams and make in-housing work.

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Agency Advisory & Academy

Build B2B agency offerings, coach leadership teams, and upskill talent through THE B2B Academy programs.

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Testimonials & clients

Trusted sparring for marketing and sales leaders.

We partner with Mittelstand trailblazers and enterprise teams alike—pairing advisory excellence with hands-on execution.

“THE B2B guided our global in-housing initiative—from tech selection to capability building. We now own the media output and see the numbers improve every quarter.”

Director Marketing, Industry 4.0 Leader

“Thomas and team delivered strategy, creative, and performance control for our enterprise launch. We proved pipeline impact within weeks instead of months.”

VP Sales, Enterprise SaaS Scale-up
Global presence

Munich roots. Connected hubs across EMEA, AMER & APAC.

Remote-first, on-site when it matters. Let’s orchestrate your next marketing and sales shift—local nuance, global consistency.

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